Author: peterkwells (Page 1 of 8)

What makes a ‘great’ public service?

The UK government has published a new digital and data [for government] strategy for 2022 to 2025. It’s the usual mix of things.

One of the interesting things is in the first commitment, it says:

By 2025, at least 50 of the government’s top 75 identified services will move to a ‘great’ standard, against a consistent measure of service performance

The word great is in ‘quotes’, but not defined.

The strategy goes on to say:

Each cross-government commitment is being translated into quantifiable, department-level targets against which progress will be measured

This could be useful, but, what does ‘great’ mean?

The definition of ‘great’ matters

Definitions, measurements and targets affect behaviour.

The behaviour of the people who are building and operating public services, as they are set the target of doing something ‘great’, and the behaviour of the people collecting measurements and monitoring targets. The second group might be people inside or outside government.

Politicians, civil society organisations, and communities across the country might track and debate the measures and targets while, with careful design, they could be available to citizens at appropriate moments during use of the service.

And those are just some first order effects.

But the strategy does not say much about what makes a ‘great’ public service

The foreword from the Minister includes the following:

When people order their groceries, book a holiday or check their bank accounts, they expect and receive a seamless and easy experience.

The foreword from the Executive Chair of government’s Central Digital and Data Office says:

People expect government services to be as good as the best online experiences in the private sector. Rising to meet these expectations will require change on a scale that government has never undertaken before

While the annex, which lists the top 75 services says:

these prioritised services will have great user experience and efficient processes that reduce their cost to run.

These are useful things but they speak to some of the definitions and measures that the private sector might use for online services – ease and speed of completion, volume, cost, perhaps even Net Promoter Score [1].

They don’t speak to the different qualities of a public service.

Perhaps ‘great’ should include accessible, transparent and accountable? 

Public services need to be accessible by anyone who needs them so perhaps the definition of ‘great’ could include accessibility measures and targets to support that, for example:

Governments hold a lot of power over citizens so we expect more transparency from public services than we do private services. Measures and targets could be set around transparency, for example:

And because of the power governments hold over citizens we also need public services to be strongly accountable. Again, you guessed it…, measures and targets could be set around this, for example:

  • understandable information about which organisation, or even individual, is accountable for different parts of the service
  • how easy dispute resolution processes are to access and use
  • measures of dispute resolution processes, such as the volume of disputes and the amount paid out in compensation

A ‘great’ debate could be useful

But, these are just ideas. Ideas that I have kept deliberately short for a quick blogpost.

Other people will have better ideas and government needs – please excuse the puns, I have Coronavirus this weekend – great ideas.

Performance measures need to be carefully designed to make sure that they are useful. It is all too easy to create metrics that have no impact or, even worse, drive the wrong behaviour.

I can imagine some of the people I know suggesting measures of ‘great’ that might encourage things like:

From that ‘great’ debate this Government might come up with good ways to define and measure ‘great’ public services, and so might the UK’s other national, regional and local governments. Different governments are likely to use different definitions and measures, because measures tend to include our values and the various governments around the UK have slightly differing values. That’s perfectly healthy and normal.

But they should all be definitions and measures for ‘great’ that go beyond the private sector and recognise the unique characteristics of public services.

That could be useful.


[1] Question: “Would you recommend this <pay your tax bill service> to your friends?” Answer: “well yes, but that’s because I believe in a well funded state that uses taxes to provide great public services to people who need them, rather than because the <pay your tax bill service> was particularly easy or hard to use this year”

Two minutes at the RSS’s Covid evidence sessions on local data

The Royal Statistical Society is running a series of events for members and other statisticians to garner opinions on the UK governments’ handling of the Covid-19 pandemic. I gave a two minute talk on data, local government and local communities within England. Here it is.

Hello, I’m Peter Wells. Thank you to the RSS for the opportunity to speak. I’m a committee member for the Data Ethics and Governance section and work with businesses and public sector organisations on trustworthy and responsible use of data.

I would like to talk a little bit about access to data for English local government and communities and how better access could have saved lives and built trust, and how different data was used in local government – particularly in Summer 2020.

In the pandemic there were decisions to be made at the level of England-as-a-nation – where to send personal protective equipment (PPE), where to add hospital capacity, or what non-pharmaceutical interventions (NPIs) to put in place for us all.

Data collection and statistical processes – such as those in NHS Test & Trace and the Covid-19 data store – were put in place to meet these national needs.

But there were also decisions to be made locally. Where to advertise the new guidance and rules and in what languages. Where to place testing sites. Which workplaces needed stronger enforcement.

In pre-pandemic times local authorities were responsible for many aspects of public health.

They worked with the NHS and a range of other partners such as care providers, police forces, charities, businesses, community groups and individual citizens to do this.

The kind of partners that helped make and implement these decisions for other public health issues.

But for many months – through Summer 2020 – local authorities and local communities lacked data about the pandemic as the data collection and statistical production processes did not meet local needs.

Decisions were not made, or were made with lower levels of evidence than the evidence available to the national government in England.

Local capabilities that could have helped with the pandemic were underused.

If, as well as prioritising national needs, there had been a greater emphasis on local needs for data and statistics and a greater emphasis on using and strengthening existing capabilities then we may have had better data and more effective local responses.

That could have saved lives.

As a result of this data gap some pIaces started collecting their own data from their communities while businesses – like telecoms operators and data brokers – started selling proxy data collected from non-healthcare related services to local authorities.

This was different data than the data that already existed in the public sector and was being used by the national government in making decisions about England.

Those differences create some opportunities to evaluate which methods worked better, but it also caused some trust issues* between national and local govt as people disagreed on the data and evidence behind the discussions.

Looking ahead, beyond the pandemic building local capability and trust in data use between national and local government may also help with other policy goals like levelling up.

But levelling up is probably a future evidence session…

*Due to the two minute rule, and my usual diversion into a nervous joke or two, I didn’t speak these two paragraphs out loud. They’re in here for completeness:

“When places like Leicester and Greater Manchester were in months long local lockdown both local politicians and citizens wanted to know if the lockdowns were needed, and helping with, the local outbreaks.

They did not always trust the decisions that were being made nationally and did not always have access to trustworthy data to check or challenge those decisions.”

Submission to the Law Commission on database rights

The Law Commission of England & Wales is a statutory independent body with a role of keeping English and Welsh law under review and recommending reforms. Every few years it asks for submissions for its programme of work. This is a submission suggesting the topic of database rights for their 14th programme of work.

Database rights is a topic that feels like it regularly comes up as an issue on problems that I care about. Perhaps it is something the Law Commission will pick up.

The submission is structured as required by the Law Commission. I’ve tidied up a couple bits of grammar, but left the rest as per the submission. I took some inspiration from the the Legal Education Foundation’s excellent submission on automated and assisted decision making by public sector bodies and the debate over amendments to database rights that is occurring in the European Commission. Thank you to those organisations for sharing their work openly.

In general terms, what is the problem that requires reform?

Sui generis database rights were created in the 1996 EU directive on the legal protection of databases and implemented in the UK through the 1997 Copyright and Rights in Databases Regulations. This was intended to incentivise database owners to invest in maintaining databases.

It is unclear whether database rights have delivered on their original intention and areas of the rights lack clarity. It is possible that the net result has been reduced investment in databases with a corresponding reduction in productive activity.

Looking to the future, the EU-UK withdrawal agreement has removed reciprocal recognition for new database rights. This will reduce the benefits received by UK database owners. Meanwhile changing models of technology development and successive government’s policy objectives to increase access to and use of data are challenging the appropriateness of database rights as they were originally designed.

To help deliver on the intended objective database rights should be reassessed through three lenses:

  1. the UK leaving the EU
  2. emerging technology
  3. simplification of the law

Can you give us an example of what happens in practice?

Terms in the regulation, such as “substantial investment”, are weakly defined so it can be unclear which databases receive their protection. This can cause uncertainty for both database owners and database users about whether a particular database is protected. Database owners who desire protection can expend unnecessary effort creating additional legal and/or technical measures. Database users can choose not to use data that they are legally allowed to due to either their own uncertainty or because of legal threats by database owners who may not have database rights. This reduces useful innovation activity and can limit freedom of expression.

Database rights can generate conflict with other policy initiatives such as open science and public sector open data. It is unclear which of the open datasets produced by these initiatives contain database rights that their owners want to protect, and it can be unclear what activities can be undertaken using these open datasets without causing any new database to also contain database rights. As with the lack of legal clarity this limits reuse and reduces the impact of these initiatives. A specific example that is regularly discussed within the UK data community, and which I have worked on, is address data.

There have been technological changes since database rights were introduced. For example, the growing proliferation of sensors or the increased use of collaborative maintenance techniques in developing services such as TripAdvisor, Facebook, Waze and OpenStreetMap. Database rights were not designed to support these changes leading to further grey areas where it is not clear what legal protections and rights exist for each stakeholder. This will lead to the loss of useful innovation and contribute to what is increasingly perceived as an unfair balance of rights and interests between data subjects, data contributors, database owners, data reusers and beneficiaries.

It is too early to provide an example of how the lack of reciprocal recognition of new database rights between the EU and UK will cause problems in practice. It is possible that organisations will be unaware of this lack of reciprocity which may cause them unexpected losses or additional legal costs.

To which areas of the law does the problem relate?

The issue is located within intellectual property law but has overlaps with other areas such as data protection, reuse of public sector information, and competition law.

Can you give us information about how the problem is approached in other legal systems?

Database rights are unique to the EU, and now to the EU and UK. No other country has introduced sui generis database rights since their introduction in 1996/7. This is an indicator for how other countries may have assessed the effectiveness of database rights. Instead other copyright and competition mechanisms are used to deliver on the same objectives.

In 2018 the European Commission published an evaluation of database rights and is currently considering amendments with a particular focus on updating database rights to meet the challenges of technological change.

Within the United Kingdom, does the problem occur in any or all of England, Wales, Scotland or Northern Ireland?


What do you think needs to be done to resolve the problem?

An evaluation of database rights to help understand whether and how it has incentivised investment in databases within the UK.

An assessment of the future needs for database rights given the UK’s current legal and policy context along with expected changes enabled by technological development.

This evaluation of past performance and assessment of future needs may lead to recommendations to change legislation.

What is the scale of the problem?

Organisations are increasingly using data, along with other things, to inform decisions, perform research, build new products and deliver services.

Significant areas of government policy such as the national data strategy and AI strategy intend to increase the pace of this trend. Due to this the problems that exist with the current legislation will increase.

What would be the positive benefits of reform?

The benefits could be numerous and felt by a diverse range of actors from journalists using public sector open data to report on public policy, startups using a mix of sensors and existing databases to create new services, or increased investment in databases by businesses. 

These benefits will translate into supporting technological and digital development, reduced legal costs, fairness in rights over data, and simplification of current law.

If this area of the law is reformed, can you identify what the costs or other negative impacts of reform might be?

Undesirable negative impacts are likely to be limited to large, existing businesses that rely on database rights to justify investment in databases that support their services. These needs should be captured in the proposed evaluation exercise and addressed in the future-looking assessment.

Does the problem adversely impact equality, diversity and inclusion by affecting certain groups in society, or particular areas of the country more than others? If so, what are those groups and areas?


In your view, why is the independent, non-political, Law Commission the appropriate body to undertake this work, as opposed to, for example, a Government department, Parliamentary committee, or a non-Governmental organisation?

The problems generated by database rights are not an area of political contention. There is cross-party support for technological change and simplifying existing law.

The Law Commission are ideally placed to consider the interests of a range of stakeholders and make recommendations that strike a fair balance.

Have you been in touch with any part of the Government (either central or local) about this problem? What did they say?


Is any other organisation such as the Government or a non- Governmental group currently considering this problem? Have they considered it recently?

The European Commission are currently considering the problem. The recent evaluation published by the European Commission included an annex with country-level findings with the UK as one of the highlighted countries. The Law Commission could draw on this work in their own considerations.

No UK organisation is currently known to be considering database rights or to have considered it recently.

Summary: Rebooting Britain: Building Back UK Online

This is the summary of a report I worked on for the Alliance for Full Employment, AfFE, on digital inclusion. The full report was published in April 2021 and includes forewords from Gordon Brown, Sir Tim Berners-Lee and Baroness Martha Lane-Fox and more detailed arguments behind the recommendations.

The Alliance for Full Employment was co-founded with the Metro Mayors of Manchester, Liverpool, Sheffield and Newcastle City Regions, the First Minister of Wales and the Mayor of Bristol to encompass all regions and nations of the United Kingdom and to bring people together in support of for nationwide economic recovery policies that can prevent rapidly rising redundancies and unemployment.

To build a UK that is fit for the 21st century we need to fix the digital divide and support everyone to get online.

The statistics are stark. 17.1 million adults in the UK lack essential digital skills in the workplace, 11.7 million adults lack essential digital skills for life, and 9 million adults cannot use the internet without help.

Over the term of this parliament we can get 4.8 million more people online. This will create benefits for individuals, communities, businesses, the UK economy and society.

The pandemic showed us that things many had assumed would never go online in fact can go online and work well when they do. It brought more motivation for people to go online, but also exposed the amount of children without access to devices for remote learning, and drove more people into data poverty as they could not afford internet access.

Amidst the tragedy there has been incredible grass roots digital ingenuity to help people in need. We need to keep building on this, not slide backwards, and continue the momentum to bring the rest of the country online.

Because despite years of effort too many people in the UK are still digitally excluded. They cannot use the internet because they lack internet access, data, an appropriate device, or essential skills. While much has been done, some critical parts of the puzzle have been missed.

This has left a social and economic problem that affects millions of people, making it harder for them to lead fulfilling lives and get into good jobs. It reduces the impact of the government’s investments in 21st century technology and public services. It hinders attempts to tackle the UK’s productivity problems and weakens the UK’s businesses, both large and small.

It will make it harder for the UK to build back after the pandemic, and it weakens our ability to respond to the next one. Ten years ago it might have been acceptable to think that not everyone needed to be able to get onto and use the internet, that is not the case now. This last year has taught us that we cannot move fast enough to bring people online in an emergency, we need to tackle the digital divide in normal times so that we have a stronger, more digitally capable society and economy when it is most needed.

There is no single magic fix for digital inclusion. Including people is not a one-off activity that can be completed and then forgotten about. People’s situations are different and will change over time. If someone does not keep using digital technologies then their skills and motivation can fade. A project that works for one group of people in one location might be unsuitable elsewhere.

Governments at all levels, in all of the nations of the UK and of all political colours agree with the need to fix the digital divide. Yet we lack a guiding framework within which to achieve this. 

Within such a framework all four nations of the UK need to work together to build a sustainable and broad response in every place of the UK. A response that provides support to help everyone get online as, where, and when they need it.

This needs vision, leadership and funding from all four nations. It needs a mix of activities in national governments, devolved administrations, city-regions, communities, and across the public, private and third sectors that forms a structural response meeting people where and when they need support.

The UK is not alone amongst democracies with this problem. The USA, Canada and Australia all have profound issues. The prize for the UK is to lead the way to a 100% digitally included nation and reap the competitiveness and social benefits that it will generate. 

This report sets out 10 recommendations for the UK’s national governments.

Let’s tackle the digital divide. It will benefit us all.

£130m investment programmeThe upcoming Shared Prosperity fund should support a £130m programme of national and local digital inclusion projects that are designed to meet local needs and priorities
Improved social broadband tariffsOfcom should take the lead in improving social broadband tariffs by harmonising the eligibility criteria, working with operators and government to improve the customer journey, and mandating that all operators offer a social tariff to an agreed level of service
Essential public services should be free to access onlineGovernment Digital Services (GDS) should work with other government bodies, Ofcom, telecoms service providers, and a range of civil society organisations – including specialists in digital inclusion and specialists in digital rights – to explore zero rating for essential public services and implement a long-term solution. This will allow citizens to access essential public services even if their data has run out.
The Plan for Jobs should include
a digital inclusion strategy
The Plan for Jobs includes programmes like Kickstart, Restart, T-Levels and Apprenticeships that need to cater for people who are not currently digitally included. They should take advantage of the opportunity to get people online. Where regional or local initiatives, such as Connecting Scotland or the GMTech Fund, exist then these programmes should coordinate with those activities
Digital inclusion strategies for education in schoolsAll four nations should develop and implement digital inclusion strategies for education in schools which ensure every child has an appropriate device and that place essential digital skills targets on the same footing as numeracy and literacy
Commitment from all four UK nations to fix the digital divideAll four nations of the UK need to fully commit to fixing the digital divide, developing a strategy and accompanying programme of activity
New delivery groups to halve the digital divide by 2025These delivery groups will take responsibility for halving the digital divide over the next four years and persistently eliminating it in the next four
Improve the evidence baseThe UK Statistics Authority (UKSA) should assess the evidence on digital inclusion and recommend how to both fill immediate gaps and develop better evidence gathering methodologies for the future.
75% of employees to receive digital skills training from their employersGovernment should set a target of 75% of employees receiving digital skills training from their employer. BEIS should work with business groups and trade unions to achieve this target.
New digital inclusion design guidelines for public servicesTo help create a sustainable environment where the need to fix the digital divide is built into new public services and programmes, advice on how to support and fund digital inclusion should be built into appropriate government guidance and checked during governance processes.

Unlike other countries the UK is not addressing a vital part of its future

Addresses are vital infrastructure for a modern country. As people and countries adapt to the internet age lists of addresses have become reference data. Other countries are making address reference data available for anyone to use, but the UK has chosen a different path by keeping restrictions on who can use the data. This will hinder the UK’s ambitions to be a leader in developing and adopting digital technology.

There is a website,, that collects address data from around the world. The front page has a map that tells a tale.

Despite the UK having over 30 million addresses it looks empty and unoccupied.


Most of the rest of Europe is alight with dots of address data.

The map is a warning sign that, unlike other countries, the UK is failing to build vital 21st century infrastructure.

Address data is important

A little history is useful to help understand why addresses are so important. 

Addresses were invented to help governments carry out public services like performing censuses, conscripting people into armies, and collecting taxes. Early addresses were written on houses.

a conscriptionsnummer on a house in Vienna, image by SecretVienna

People gradually realised that addresses could be useful to them as well as to their governments, so addresses got used more and more widely: to deliver post and parcels, to connect up water supplies, to find a local doctor, or to help us find our way around a strange town.

It seems inevitable that addresses have now become important to the digital services that we now rely on. An address is a vital piece of information that links together ordering a package on a website to the delivery driver finding your house.

As a result we increasingly store and exchange addresses as data within computers.

Authoritative address data is important

But if these computers had incorrect addresses then things would go wrong. 

To reduce the chances of this happening the public sector agencies that were responsible for maintaining addresses started publishing lists of authoritative address reference data.

The type of box that CD-ROMs of UK address data used to come in

Authoritative address data should be as widely available as possible

But maintaining and publishing authoritative address data costs money and governments need to make a decision for how to pay for it.

There are several ways to do this. At the simplest level the costs could come from licence fees paid by organisations that use the data, registration fees paid by organisations that build properties, or from another form of taxation.

Some reference data is highly sensitive. Think of the location of domestic violence refuges. Societies rightly protect that kind of data due to the risk of harm.

But the list of addresses that exist in a particular place is less sensitive . It creates a low risk of harm to people, and creates more benefit as we make it easier for more people to use it. 

Charging organisations to use the data works against that goal.

Other countries have moved to open address data

Because of the benefits of authoritative address data other countries have decided it should be openly available and free to use. They recover the costs from a combination of tax and registration fees. They have made free address data a public service.

Here is a list of countries in Northern and Western Europe. Twelve out of nineteen countries make address data available for free. The United Kingdom is one of only four countries that makes no data available for free. 

CountryOpen address data
United KingdomNo

This is what the map on the front page of the websites shows.

Countries that have decided that openly available authoritative address data is a 21st century public service, and countries that have not.

Instead successive UK governments have told Ordnance Survey that they need to make a profit by selling licences for geospatial data, including address data, and when the Royal Mail was privatised in 2013 it was given the right to maintain and sell lists of postal addresses. Short-term decisions that could have long-term consequences.

These decisions create financial and legal barriers that make it hard for people to use address data.

As the Centre for Public Data has pointed out those barriers lead to gaps in services with associated social and economic costs.

The public sector feels the pain less because national government has paid £963m to be able to use geospatial data, including address data, for its own purposes. Businesses and civil society feel the pain more.

Address data is vital to the future

This is not just not about making it easier to deliver parcels today, it is about investing for the future.

Companies like Alibaba, Amazon, Baidu, Facebook and Google might spend billions researching and developing new technologies and services, but they also maintain boringly good reference data.

They know that boring infrastructure is needed to support their innovation.

It is similar for many other governments. Outside of the UK, making address data widely available is seen as a complement to digital and artificial intelligence strategies. It is an investment in the future.

Unfortunately the UK does not seem to see it that way.

We seem to still see address data like the Enlightenment Age governments that wrote addresses on houses for their own use, rather than a digital age government that makes reference data available for everyone to use. 

It does not have to be like this

In 2018 the UK government created a Geospatial Commission to promote the best use of geospatial data, like addresses.

The Commission could establish a new, sustainable funding model and support the public sector to publish address data that is accurate, regularly updated, and freely usable by anyone offering services to people in the UK. It could treat address data as a public service.

That would help the UK keep up with other countries and be a wise investment in the UK’s future.

Some initial thoughts on the UK National Data Strategy

The UK government recently published two big documents: a framework for its National Data Strategy (NDS) and a report by the UK Government Office for Science (GOS) on the future of citizen data systems around the world.

The government started work on them about two years ago. I provided input to both documents. They have ended up roughly as people expected, given the UK’s particular political context. The ministerial foreword for the NDS says that it is “unashamedly pro-tech”. The GOS report is more nuanced. 

The strategy aligns with the government’s need to recover from the Coronavirus pandemic, respond to technological change and establish its future course after leaving the EU. The current UK Government is strongly in favour of using technology and data to help with these challenges, although there are doubts about whether their leadership really gets how to do it.

The strategy describes itself as being about all information stored on computers and, if it is delivered, would impact all sectors of the economy and society with the exception of health and social care (which is due to get its own data strategy), geospatial (which already has its own data strategy), and the police and state surveillance agencies (who have had a strategy for a few years now).

That is a lot of ground to cover and a lot of potential impact.

I have concerns about strategies that stretch that broad, we cannot look at everything through the lens of data and data experts, but given data’s current prominence in government policy circles it was to be expected. 

The NDS includes a diagram of its pillars, missions and opportunities. The diagram does not picture any risks.

There is an open consultation on the strategy. The first few questions focus on the pillars and missions of the strategy.

To help me with my thinking, and perhaps those of other policy people and technologists, here are some initial thoughts on:

  • the need for clearer aims
  • the need for a pillar of citizen engagement
  • the mission to unlock the value of data
  • the international mission

At this point I have deliberately not included thoughts on bias and inclusion, cities, ethics, open data, data protection, human rights or the planned integrated data platform for government.

For those who do not know me I have experience with policy and delivery with the public and private sectors in multiple countries, like to make technology work for people, and choose to remain optimistic that that can happen.

Do read these thoughts with that perspective in mind.

The framework needs to have clearer aims and a pillar of engaged citizens

The Government Office for Science report on the future of citizen data systems recommends that the UK is clear about its aims and encourages the public to be active and engaged. This is an important element to support both the agility and the humanity that will be needed over the coming years of technological change.

Unfortunately this is not something that the framework manages to achieve. This is probably the most significant gap.

Data is not an area where technocracy should rule. There are political decisions to be made about the priorities, winners and losers.

During the last two years it has been great to see more debate about politics and technology including from trade unions and think tanks from across the political spectrum. Their work looks at data through different lenses than the usual ones of engineering, protection and innovation. But the strategy is not clear on the political choices it is making.

The document has a vague set of opportunities and uses terms that it does not clearly define such as “responsible innovation” “progressive values”, “UK values” and “pro-growth data regime”.

The ministerial foreword says that we need to ask “fundamental questions” about data, but the document does not clearly set out what these questions are, what tradeoffs exist, how the government intends them to be answered, or who by.

It says that the government “seeks to maintain the high watermark of data use set during the pandemic”. While there has been lots of good use of data in the response to the pandemic I suspect most citizens know that the evidence of it all being good is mixed at best. Being realistic about what was done during the pandemic might help build some of the trust that will be needed to deliver the strategy.

As I was uploading this post the news was breaking that a basic error in the collection of data in England about positive tests for Coronavirus had not been spotted for a week.

Overall the report is nearly 30,000 words long. It is better written and structured than most policy papers, but still a long way from being something that citizens can engage with.

As an expert I can make a reasonable stab at engaging with the framework, but as a citizen I would not be sure what it meant for me, my family, friends, work colleagues, a new business idea or my latest idea to help my community. 

Rachel Coldicutt has done a great job trying to make the consultation relevant to the social sector, but this is also a challenge for other sectors and will be an ongoing task beyond the consultation itself.

Having clear aims and recognising that citizen engagement is a pillar of effective data use would make it easier to build both into the missions and ongoing delivery of the strategy.  

You cannot unlock the value of data with a national framework to increase access to it

There are many predictions about how much data will be generated over the coming years and how much economic value and jobs this could create. The NDS repeats some of these in the description of its first mission to unlock the value of data.

This mission then focuses on a national policy framework for increasing access to data. This will prove to be both insufficient and too broad reaching. It risks reducing value and causing harm.

We need a more contextual approach that helps people, organisations, places and sectors work out if or how to use data to help them deliver their priorities.

Some examples from the worlds of postal addresses, finance, health and education.

Geospatial data, such as that held by the Ordnance Survey, OpenStreetMap and Google, is widely recognised as foundational data that can unlock value in most countries. It was a topic of discussion at the launch of the UK’s government data portal in 2010.

The 2013 Shakespeare Review for the UK government recommended a national data strategy that would, amongst other things, increase access to data held by government trading funds, such as Ordnance Survey. The 2017 Conservative Manifesto contained a commitment to open up geospatial data.

The 2019 UK geospatial strategy failed to follow through on that commitment even for one of the simplest datasets, postal addresses, despite several previous attempts that demonstrated that this was something that only the government could do.

In short even though the necessary policy commitments for increasing access to geospatial data were in place at several points over the years, there has been an inability to deliver on those commitments.

Government could make a stronger intervention than a policy framework, for example by creating a legislative framework for access to data as myself and others once suggested, but I now expect that this will turn out to be both insufficient and too broad.

The open banking standard was designed to increase access to consumer data held by the major retail banks with the goal of increasing competition. After initial attempts at making it a voluntary initiative, the Competition and Markets Authority mandated compliance by the 9 largest banks.

It has had some successes but, to be as effective as it was, it needed to be designed within its particular context and with a broad range of expertise. As initiatives like open banking spread to other sectors the UK will need to design those initiatives in their context too.

In 2018/9 one of the projects I led at the Open Data Institute mapped ways to increase access to data. The team quickly realised that there were a huge number of ways and this was a contextual problem.

Meanwhile the UK learnt that open banking did not, as originally planned, necessarily increase competition in the sector. It helped create a market for new fintech services, but competition for existing services came from new entrants like Monzo, Revolut and Starling. These organisations used data to help build their services, but access to existing data has not been the key to their success. 

Finally, it is important to be aware that broad mechanisms for increasing access to data can reduce value and cause harm.

The most wide reaching example is the use of data by the online advertising industry, but there are many other examples which affect people in different ways such as the sharing of NHS and schools data with the UK’s immigration services, the Metropolitan Police Gangs Matrix, and anti-terrorism activities such as the Prevent programme. All of these activities rely on government policies for access to data.

A broad national framework could lead to more cases like these, for example would Islington council have been obliged to share data about people who sleep rough with the Home Office so that it can be used to enforce immigration policies? And, if so, how would this have impacted the services that Islington Council provides? What about a council in Scotland or Northern Ireland?

The unease that this data use creates in citizens leads to the concerns seen in Living with Data’s review of the public’s understanding of data practices.

Those concerns can lead to citizens and organisations that hold data but do not want it to be accessed and reused to resist in ways that make the data of increasingly poor quality, biased or misleading.

This does not just hinder the use of data in new services. It can harm data holders, existing services and the people that use them.

Rather than a national policy framework for increasing access to data, any mission to unlock value in data will need a more contextual focus that recognises data is just one tool amongst many others and that supports people, places, sectors and organisations to learn how data might, or might not, help with the problems they actually have.

The mission to champion the international flow of data conflicts with other government policies

The strategy has a mission for the UK to champion the international flow of data. It says:

the UK now has a unique opportunity – as a world leader in digital and as a champion of free trade and the rules-based international system – to be a force for good in the world, shaping global thinking and promoting the benefits that data can deliver while managing malign influences

The strategy does not recognise how this mission conflicts with other government policies and actions.

The UK has long regarded itself as one of the leading countries in technology, digital and data but in my own international work over the last few years most observers say that the UK has lost any edge it had to European countries, the USA and China. Perhaps this is due to the government’s focus on Brexit, or maybe it was never the leader that some people thought and this has slowly become more visible. 

The GOS report on the future of citizen data systems shows quite how much effort other countries are spending to support innovation and to create new global standards for regulation. As Benedict Evans recently said “regulation is an export industry, and a competitive industry“. It is hard to see how the UK can compete at the necessary scale.

The UK is at risk of failing to secure a deal for free trade in data with the EU to replicate the one that it already has. There is “a lack of progress on …. protection of personal data” in the current trade negotiations. This will cause significant disruption for citizens, businesses and governments.

Meanwhile outside the world of data the UK government illegally suspended Parliament last year; is being criticised by many observers for the planned Internal Markets Bill which may breach international law; and has reportedly gone as far as exploring a floating border between the UK and France rather than uphold moral and legal obligations to treat humans compassionately and fairly when they seek asylum.

These are actions that I did not foresee when optimistically imagining how the UK could set its course after Brexit. I struggle to see the current actions as those of a nation that is a force for good in the world and, from my own experience, I can see how it will affect any work on international data flows by the UK government or its representatives. 

Until the government changes these other policies then much of the effort that seems planned under this mission is likely to be wasted.

I would suggest that the UK needs to be in more of a listening mode internationally, at least until it has managed to get its footing again after both the pandemic and Brexit.

In conclusion

As I said at the beginning the UK National Data Strategy is large and broad and these are just some initial thoughts to help me work out if I can help push the NDS closer towards being useful in making data work for people. At the moment I fear that the NDS is too broad and too optimistic in what central government can achieve with data. That risks more wasted years for the UK.

Other thoughtful people are working on responses too. Some of those will be to the consultation, others to the activities that the strategy describes. My thoughts will hopefully help those other technology and policy people in their own work.

As usual I do apologise that these thoughts are a bit long-winded, I will offer my usual excuse that if I had more time I would write my thoughts more concisely.

England’s new digital contact tracing app trial needs to be more transparent and open

A week ago England started trialling a new app for digital contact tracing. I am a participant in the trial.

There is some progress from the last trial on the Isle of Wight that is praiseworthy. There is lots of documentation about what has been built.  But unfortunately I can find very little information about how the trial is designed, how it is being evaluated, and how it is progressing.

This is an important gap.

While I am a strong supporter of responsibly and proportionately using technology to effectively tackle the pandemic there is little evidence that digital contact tracing is effective.

Governments need to be open-minded that the app might not be effective, and should be honest with the public about the progress and outcome of the trial.  This is a necessary part of making any public service trustworthy.

If the government does not publish information about the trial we risk speculation and rumours filling the gap.

Increasing transparency and openness about the trial will help it progress and, if the trial shows that the app is effective, help with the subsequent rollout of any public service.

Government recommends that clinical trials are transparent and open

Part of the English trial is a clinical investigation.

This has been registered and approved by the Health Research Authority. The Health Research Authority recommends that research protocols are published in the interests of transparency. The app team have decided not to do this.

The HRA say that such transparency will both help with the research and reduce duplicated efforts – for example in other countries, and UK nations, carrying out similar initiatives. While some of this information is being shared privately, it could also be shared openly.

Other governments have not published information about their trials. This is a chance for the UK to lead by example.

As Chris Whitty, the UK’s Chief Medical Officer, said on the launch of the HRA’s new MakeItPublic campaign: ‘Transparency and openness is essential in making the most of the commitment of patients, service users and healthy volunteers who take part in research.”

Government recommends that public services are built openly 

Meanwhile part of the trial is non-clinical and not covered by the HRA approvals process.

This part appears to be about user experience and features – for example the new app publishes an area risk score and allows people to check-in to venues using a QR code.

GDS, the Government Digital Service team that leads on design practices for public services, says people building services should make things open, it makes things better. This is not only about sharing code and final designs, it is about sharing why and how design decisions are made.

There is a wealth of prior art and experience in the public sector that the app team could usefully learn from. It is another chance for the UK to lead by example.

The last English digital contact tracing trial failed

This is the trial of a second English digital contact tracing app.

The first app crashed on the Isle of the Wight. Government did not publish results from that trial either, but two reasons were given for its failure.

Government Health Minister Lord Bethell told the House of Lords that the trial had taught “one important lesson: that people wanted to engage with human contact tracing first, and quite reasonably regarded the app as a supplementary and additional automated means of contact tracing”.

Later Matt Hancock, the UK Secretary of State for Health, confirmed rumours that there were technical problems with the app. It would not work on Apple iPhones unless it used a protocol designed by Apple and Google.

But, let’s be honest, many people suspected a third reason.

The first app was not sufficiently trusted because of the loud, public debate about it and the resulting lack of trust among part of the public. Why would the public trust something with unclear benefits and potentially large risks?

The overall test and trace programme was subsequently found to have broken the law, so perhaps the public has good judgement.

While we do not have a loud, public debate about the new trial yet there are many people both in and outside the UK who might have a reason to start such a debate. Meanwhile the public’s trust in this government’s use of technology will only have worsened with the recent exam algorithm debacle.

If the government does not publish information about the trial we risk speculation and rumours filling the gap. If the app turns out to be effective then this could damage the UK’s response to the pandemic.

A step towards trustworthiness?

England’s new digital contact tracing app trial needs to be more transparent and open. People should be able to see the design of the trial, how the app is being evaluated, and how the trial is progressing. If the trial shows that the app is effective, this will help with the subsequent rollout of any public service.

The trial could go further still. The evaluation could be independently performed. But it remains to be seen whether this government can take this initial step towards trustworthiness.

The Wight way or the wrong way

This is a piece I contributed to a book on the Coronavirus pandemic, called Pandemic Where Did We Go Wrong? It is very slightly rewritten to suit the web, for example some footnotes have turned into links and others into text. The brief was to provide a summary of what happened to England’s contact tracing app for “second year journalism students”. It is deliberately non-technical and non-opinionated.

Intro from the book

The UK was not ready for Coronavirus. The UK needed to build a test and trace capability suitable for the scale of the pandemic. A key part of the Government’s strategy, a contact tracing app, broke on the Isle of Wight.Peter Wells explains why…

The need for contact tracing

As the pandemic struck it became clear that the UK had existing public health capability but not to the required scale. It would need a massive programme of work to strengthen it. Public health is a devolved matter, all four national administrations and local public health authorities across the UK started work.

Contact tracing is part of the public health response to any infectious disease. Expert contact tracers interview infected people to discover to whom they might have transmitted a disease , they then interview those contacts to discover if they might have the disease and to whom they could have transmitted it, and so on. The contact tracer uses their expertise to recommend what activity each possible contact should take.

Research into the Coronavirus showed that people became infectious before they showed any symptoms. Some researchers became concerned that this would lead to traditional contact tracing methods being ineffective. The disease would spread before contacts could be traced. This would lengthen the lockdown, cause more economic damage, and cost lives.

A group of scientists in Oxford led by Professor Christophe Fraser, the Coronavirus-Fraser group, started to explore whether technology, in the form of a mobile phone contact tracing app, could help.

The rise of the NHSX app

The app would use Bluetooth signals to detect which phones had been in contact with each other. If a user told the app on their phone that they had tested positive for Coronavirus, other app users who might be at risk would be informed and advised to take action. The methodology had previously been explored in theory, but had not been used in an actual pandemic response anywhere in the world.

In early March 2020 Professor Fraser met with Matthew Gould, the CEO of NHSX – a unit of the Department of Health and Social responsible for digital transformation – to explore the idea. The Government agreed that the scientists would develop the theoretical framework and models, while NHSX would work with partners to start developing an app.

In late March Matt Hancock, the Secretary of State for Health and Social Care, announced that NHSX had started developing a contact tracing app.

It quickly became clear that other people had views.

A group of technologists, including myself, asked the government to be wary of trusted untested technologies and recommended that it act transparently. The government said that it would act transparently and that people would be able to trust the app.

European academics specialising in  privacy were concerned that an app which traced people’s contacts might reveal too much information about citizens to their governments. They started developing their own approach to digital contact tracing, known as DP-3T. This approach was termed ‘decentralised’ and ‘privacy-preserving’, in contrast to the UK’s approach which was framed as ‘centralised’ and as endangering privacy. They tried to persuade the public, European governments and the EU to support their approach.

Google and Apple, who make the operating systems for the vast majority of smartphones in use, announced that they supported this de-centralised, privacy-preserving approach and would release their own protocol that would make it easier for governments to build apps. They said that they would not support centralized apps, like the one that NHSX had started developing.

The Ada Lovelace Institute, an independent research body, performed a rapid evidence review and found “an absence of evidence to support the immediate national deployment of the technical solutions under consideration”.

The Coronavirus-Fraser group’s mathematical models showed that if the app tracked the disease well enough and the people using the app behaved as expected then the spread of the virus would be reduced, but it was not clear what would happen in the real world. Mathematical models help us understand what might happen. They do not tell us what will happen. The Government continued on their course.

Updates were given to the national press but despite the promises of transparency detailed information was not shared, whether with the general public or with experts outside the Government. In the absence of information public debate continued, often fuelled by social media speculation about who was building the app and what their motives were.  

In late April 2020 NHSX told the BBC that they were running a limited trial on an RAF base in Yorkshire. No results from this trial were published, but the Government concluded that a bigger trial was needed to understand how the app might work in the real world.

The Isle of Wight trial

In an interview Dave Stewart, the leader of Isle of Wight council, suggested that the Isle of Wight could be used for a trial of the app. If the trial was successful then the island’s tourism industry could be one of the first to be reopened and the Government would owe a favour to the island.Matt Hancock agreed with Dave.

On 4th May he announced that a trial would take place on the island before the app was rolled out nationwide, saying “where the Isle of Wight leads, Britain follows”. Some island entrepreneurs started selling t-shirts with the slogan on it. It is not known how many they sold.

The government’s announcement of the trial said that its overall test, track and trace programme was being trialled on the island, but the press release and accompanying press coverage focussed on the app. The Isle of Wight Green Party spokesperson, Vix Lowthion, asked the Government how they would  be measuring the success of the ‘test, track and trace’ programme. There was no answer.

By now it seemed like there were daily press stories about the app. It dominated questions in the Government’s press conferences.

Changing direction?

In the week following the launch of the trial it was reported that the UK was building a second contact tracing app that would follow the Google-Apple de-centralised model; that any contact tracing app would face technical challenges in being accurate enough to be useful; that there were plans to expand the app functionality, and that Parliament’s Joint Human Rights Committee recommended new legislative safeguards before the app could be safely used.

Civil servants spent an increasing amount of time trying to understand the public debate and get their messages to cut through the noise, while the people on the Isle of Wight were still deciding whether to use the app at all. 

In the circumstances it must have been pleasing that 55,000 people downloaded the app in the first few days. Unfortunately it was not clear how many were on the Isle of Wight and how many were curious journalists, technologists and politicians. Public surveys showed that a sufficiently high proportion of UK citizens would be willing to download the app, but surveys do not always reflect actual behaviour.

Unfortunately after the early enthusiasm about the number of downloads there were few official updates from the trial.

The promises of transparency were not being met. The reasons gradually became clear. 

Time for a U-turn

On 19th May, two weeks after the trial had started, Government Health Minister Lord Bethell told the House of Lords that the trial had taught Government “one important lesson: that people wanted to engage with human contact tracing first, and quite reasonably regarded the app as a supplementary and additional automated means of contact tracing”. 

Government publicly shifted their focus to the need for manual contact tracing and delivering on the Prime Minister’s statement that England would have a “world-beating” test and trace programme by the start of June. 

The aftermath

Local news site NewsOnTheWight wanted more detail. They started asking questions of both Isle of Wight and NHS officials about how the app had performed on the island. They were promised answers, but none were given.

The UK Government launched England’s new national test and trace programme on 28th May. Like the new programmes in Scotland, Wales and Northern Ireland the programme did not have an app.

The Government said that the app would be added at a later date and would be the cherry on the cake.  But it was unclear when the cherry or the cake would be in place.

There was talk of launching a second version of the app on the Isle of Wight, but it never appeared. Ministers said the app would launch at the end of June, and then that it would launch in Winter

It became clearer that the “world beating” test and trace programme was facing problems too.

What went wrong?

While central Government officials had built a new national contact tracing service, a new central data store and a new Joint Biosecurity Centre to help make decisions, local involvement was lacking and the system failed to cater for the many languages spoken in England. A more human approach was needed.

On the same day that news started to emerge of a major Coronavirus outbreak in Leicester, the Government announced that the original plan for the contact tracing app had been abandoned and that England would start to move to the de-centralised model proposed by Google and Apple .

As well as the important lesson that humans wanted to talk with humans, the Government’s announcement confirmed rumours that there were technical problems with the app. It would not work on Apple iPhones unless it used the technology that Apple had announced two months previously.

The wrong strategy?

Apart from these ministerial announcements there is still no official output from the Isle of Wight trial. We do not know whether the app found any cases of the virus that would not have been found by manual contact tracing.

Press stories continue to emerge about why the app had failed and how it could come back stronger than before, but there also seems to be a growing realisation that the app had been the wrong place to start all along.

Other countries, like Germany and France, had begun the pandemic in a similar situation to the UK and had built strong test and trace programmes rooted in local public health institutions that were trusted by the people they served. They were now trialling apps, but the apps were built on strong foundations. They really were just a cherry on an already baked cake. The cake was tasty, the cherry was a bonus.

The Government had trusted in untested technology solutions to respond to the pandemic. Perhaps putting more trust in institutions and humans would have been a better strategy.

(Reminder: this is from a book that has other things written by people who are not called Peter Wells. The contributors include Dave Miller, James Ball, Juliet Rix, Paul Corrigan, Angela Antetomaso Forbes, Dr Alex Connock, Matthew d’Ancona, Dr Steven Mccabe, Simon Morioka and Claire Kennedy, Dr John Lister, Dr Paul Davies, Dorothy Byrne, Paul Connew, Professor Barnie Choudhury, Neil Fowler, Ben Parsons, Professor Vicky Pryce, Professors David Bailey and Phil Tomlinson, and Professor John Howson. You can get the book printed and delivered by Amazon.)

The UK address mess: a way forward?

After two years and £80m the UK recently published its first Geospatial Strategy and committed £963m to a new 10-year Public Sector Geospatial Agreement.

Shortly afterwards Facebook acquired Mapillary, increasing their bet on OpenStreetMap, while the UK Government invested £500m in satellite firm, Oneweb. The 16,800 word strategy is out of date.

It needs to be more disruptive if it is going to help deliver on Government Ministershopes that data will be the backbone of the UK’s recovery from Coronavirus. It needs to do more to encourage the UK’s geospatial institutions to adapt to and thrive in the 21st century.

This blogpost contains an idea to help.

Understand the address mess and then start cleaning it up with a new government service.

UK address data is a mess

UK address data is a mess. The data is low quality. It is hard to understand what can legally be done or how to fix things.

The problems that affect citizens, particularly with new build properties, are well known. Mismatching and missing addresses have caused problems during the Coronavirus pandemic. 

The legal complexities are well known. A lot of money is spent on lawyers.

And governance is a mess. The Geospatial Commission, GeoPlace, Scottish Improvement Service, Northern Ireland Land & Property Service, local authorities, Ofcom, Land Registry, the VOA, Ordnance Survey and the privatised Royal Mail are all involved. Organisations find themselves talking with several of these institutions to get things done.

Other countries faced similar issues and are cleaning them up. While there are lots of dedicated people in the UK we are not making fast enough progress in doing the same.

UPRNs will not clean up the address mess

Government has many levers to try and clean up this mess.

The Geospatial Commission has agreed to get UPRNs published as open data. UPRNs are a unique number for every property. The Commission will learn that this is an ineffective lever to pull on its own.

The new FindMyAddress website by GeoPlace is designed to help citizens find the UPRNs for their homes and places of work.

The new website has a poor user experience. Because of the address mess the very first thing you see is 5300 words of legal text. 

But there is a more fundamental problem. UPRNs are boring and should be invisible. UPRNs help data geeks, like me. UPRNs are useful when they connect together services.

Citizens know addresses. If a citizen needs to know their UPRN then something somewhere has gone wrong. Every visit to this website is a failure.

“Take me to 10033569645, James”
Image by Elliot Brown CC-BY-SA 2.0 

Build an address service

Government needs to build a service, not a website

The website has a nice bit. The text area to search for addresses. A user starts to type in an address and it helps them find an address and UPRN. A neat bit of work by GeoPlace and Aligned Assets.

Turning that neat address search functionality into a common component that any service designer can easily reuse, let’s call it GOV.UK FindMyAddress, would be a place to start cleaning up the address mess.

GeoPlace and Aligned Assets should be working with local authorities, Government Digital Services and the Digital Land team at MHCLG to do this.

The search field would become an API designed to improve the flow and data quality from a user entering an address to a UPRN being passed to back-end services.

The code should be open source. Many people will help maintain it, while anyone can fork the code and do their own thing. Openness supports competition as well as collaboration.

The API would also help to discover errors or omissions in the data. It can feed those back into Geoplace and local authority’s address management processes.

Collaborative maintenance will gradually improve both data quality and the service. Win win.

Other things that a service team should explore

A service team would also explore business models and governance.

Perhaps the Office of National Statistics should be involved. It would provide one of the most foundational parts of statistics and the planned public sector integrated data infrastructure with long-term stability. 

Rather than regulating Royal Mail and paying them £16m for access to postal addresses, the new service could publish postal addresses too. The same data foundations can support both digital and physical services.

Collaborative maintenance will reduce costs and this new service will outcompete Ordnance Survey on some of the planned uses for their OS Places API and AddressBase products.

This will reduce the need for some of the £963m 10-year Public Sector Geospatial Agreement. Hopefully the contract allows the price to change as needs change.

This competition from within the public sector will help provide the OS with the impetus to change and provide better services in other parts of the UK’s geospatial data infrastructure.

A way forward?

Creating a GOV.UK FindMyAddress service that helps deliver better services and better address data might be a good idea. Or it might not.

But it is more likely to clean up the address mess than anything in the UK’s Geospatial Strategy.

We need to fund teams to explore innovative ideas if the UK’s geospatial data infrastructure is going to thrive in the 21st century.

Socially distanced drinks, contact tracing and ‘appy hour

Following England’s abject attempts at getting a contact tracing app up and running, we need to try something different as we start to exit lockdown. Hopefully we will see more focus on getting manual contact tracing working in local places, including pubs.

The UK’s newspapers report that “Pubs, bars and restaurants will have to take the names and contact details of customers before they are allowed in”. The UK Secretary of State for Health, Matt Hancock, discussed the idea on one of our Sunday morning politics shows*.

Meanwhile there are expectations that more pubs will have apps that allow people to order a drink without going to a crowded bar. The Prime Minister has said that only table service will be allowed. Some civil servants have apparently termed this ‘appy hour’**. 

There are three different needs here – the ability to order a drink for a table, the ability to log contact information for who was in what pub at what time, and the ability to provide contact information to contact tracing teams – but I expect many places will combine them into one ‘thing’. It reduces the effort for pubs and the millions of people that use them every week.

It is good that England is (finally!) getting a grasp on the basics of social distancing and contact tracing, but now we need to learn how to do it good enough. Unfortunately, I fear that, as with the contact tracing app, we will end up with another adversarial and national fight over how to do this.

I fear lots of discussion of national tech solutions that could work for the entire country with little understanding of the needs of different people and pubs, the relationships between pubs and their customers, or thought about what data and apps pubs already collect and use.

Two very useful twitter threads that were started by Frederike Kalthenauer and Rory-Cellan Jones contain links to some of the stuff that is already happening in other countries.

Yesterday I thought I’d take a walk round our town, Whitley Bay – home of the famous Spanish City to look at the many closed pubs. Here are some pictures and notes to help other people understand the context in this one English town.

It might be useful if your interest is in contact tracing, building an app, pub app policy, data protection, or simply picking a pub to go to in Whitley Bay.

The Fire Station

People who leave Google reviews have left 1510 reviews and scored it 3.8/5.

It is a Wetherspoons pub, one of about 900 in the UK. I’m partial to their steak and kidney pudding. It is excellent value for money.

Wetherspoons have an app which famously allows other people to buy you drinks as well as ordering them yourself. Wetherspoons use data to optimise their business, for example their prices are tuned to local competition. They deleted their email database when GDPR came in.  It seems reasonable to expect their app to start collecting contact tracing information.

The boss of Wetherspoons is strongly pro-Brexit and has used beer mats and the pub magazine to promote the UK’s exit from the European Union. It has an, um…, challenging relationship with many of its staff.

Issues like these will mean that some people would not trust Wetherspoons with data about their pub visits, but I expect that people who do not trust Wetherspoons don’t go there anyway.

Most Wetherspoons customers will give them accurate data because they trust Wetherspoons and they trust the app that they already use

T e Victoria

People who leave Google reviews have left 203 reviews and scored it 3.9/5.

Part of the local Blackrose chain. Lots of TVs for sport. Always busy with, mostly male, day time drinkers.

Their window has a new poster up advertising an app. There was no link for me to try it.

I expect that they will get a licence to use one of the many pub apps that will emerge on the market. I expect that many of the customers will simply shout when they want a drink.

I also expect that lots of their customers will either refuse to give contact information or provide false names, probably the names of ex-Newcastle players.

Despite that the pub’s staff will know most people’s first names, jobs and who they drink with. Good pub staff know things like that. That could make for some interesting conversations if a local contact tracing team came knocking on the door.

The Fat Ox

People who leave Google reviews have left 275 reviews and scored it 4.3/5.

The Fat Ox is part of the Craft Union chain which has over 300 pubs. It has a couple of TVs for sport. There is pub-rock, ska, and soft rock on the weekends. 

Their windows did not have a new poster up advertising an app.

Despite their larger size I would expect the Craft Union chain to take the same app as the Blackrose chain, while the Fat Ox will have the same challenges with customers, false data and contact tracing as The Victoria.

The Dog and Rabbit

People who leave Google reviews have left 290 reviews and scored it 4.5/5.

Independent pub running out of an old shop. Brews its own beer and stocks other microbrews

Designed for middle-aged drinkers – a large proportion of whom will be members of Camra, the UK’s campaign for real ale. I am not a member of Camra but can occasionally be seen here, quietly reading a book in the corner.

The pub has a sign saying “we have no wi-fi, talk to each other”. Mobile phone signals work perfectly well and no one stops you if you use your phone. If I remember correctly the till is manual. It’s a quiet pub.

I’d expect people to use hand signals to order beer, the staff to have a decent idea of who was in the pub on which night, and for there to be a manual book for people to sign in and out. Just like they have a manual book for tracking accidents.

Most of the names will be accurate, if a little hard to read.

Image: the author’s mockup of a contact tracing book based on the type of accident books that exist in pubs, restaurants and museums up and down the country. As you might be able to tell Art was my worst subject at school.

The Fox and Finch

People who leave Google reviews have left 290 reviews and scored it 4.5/5.

It is an independent pub that seems designed for middle-aged and middle-class people wearing reasonably smart clothes. I had a sausage roll there once, it wasn’t good. I haven’t been back.

I expect that they will get a licence to use one of the many pub drink apps that are on the market or that will emerge.

Most of their customers will use it and provide accurate data.

The Split Chimp

People who leave Google reviews have left 469 reviews and scored it 4.5/5.

Sister pub of the Split Chimp in Newcastle. A real ale pub with good beer and, if you’re lucky, excellent pork pies. It has the best pub music in Whitley Bay***.

It has younger customers than the Dog and Rabbit. Because of its location – it is part of the revamped Spanish City on the seafront – its customers also include both dog walkers and people who are visiting the seaside.

They run their till on an iPad. I expect that whatever software they use will be upgraded to support drink ordering apps and contact tracing.

Most of their customers will give them accurate data, because the app will be designed to encourage people to provide it with accurate data to feed the software supplier’s machines.


Image from TripAdvisor

People who leave Google reviews have left 897 reviews and scored it 3.9/5.

Beefeater is a big chain of pub restaurants owned by the large Whitbread organisation. My wife is confident that this pub does the best value for money steaks in Whitley Bay. If you time it right then you can get a great table to watch football matches. It is also on the seafront and connected to a hotel so gets a lot of visitors.

Beefeater run a reward scheme where you get points for how much you spend. If you signup to their email list you can learn of special promotions.

I’m not aware of them having an app. I expect Whitbread have got a team of staff and suppliers working to develop something and will have it ready to launch when the pubs reopen. I doubt the app will be as good as the Wetherspoons one.

Most of their customers will give it accurate data, because the app will be designed to encourage people to provide it accurate data to feed Whitbread’s marketing machine.

The Rockcliffe Arms

Image from

People who leave Google reviews have left 244 reviews and scored it 4.4/5.

Part of a small local chain, SJF****. 

The Rockcliffe is a classic British backstreet boozer. Once a week there is a meat raffle. Scampi (flavour) fries and bacon (flavour) rashers are always available. It always seems to be full of people who’ve stopped off while taking the dog for a walk, people playing backgammon, and people having a quick drink after work before going home to eat dinner.

I’d expect them to try to take the same app as The Fat Ox and The Victoria, but their customers will end up using the same manual methods as The Dog and Rabbit.

What can we learn?

These are not all of the pubs in Whitley Bay. Far from it. I didn’t even mention Berties Club (with its famous karaoke), the Nord Bottle Shop (which has a backroom to drink a bottle or two in), or the Whitley Bay Brewing Company. But hopefully this gives people a taste of the variety that exists in most small towns.

The pubs are a mix of large chains, small chains and independents. That will affect the type of apps that they try to build or buy. The customers in the pubs vary and have differing relationships with the pub and the staff that work there. Those dynamics will affect how customers behave when they use apps, and whether or not staff try to persuade them to use them as they are designed.

Within this single town there is a range of different contextual relationships, problems and opportunities. That will affect contact tracing and efforts to contain the pandemic. 

I expect that a range of different approaches to suit those different local contexts will give a better outcome than any national tech solution. I suspect that the UK’s many pub landlords, pub customers, and local public health directors would agree.

So, if you’re in a national conversation about pubs, apps and contact tracing and thinking about a single national solution then I’d suggest that you instead start thinking about how to shape and regulate a market with many local solutions.

* It is not clear from these briefings whether the idea is only for England, or for all four UK nations. After all, public health is a devolved matter. I expect it is only England.

** A phrase that always give me a Housemartins earworm

*** That means that it has music which suits my tastes, lots of 70s and 80s punk, new-wave and indie with the occasional bit of political hip-hop

**** They also run The Bridge Hotel in Newcastle. A stunningly lovely pub that featured in the recent film Stan and Ollie as the hotel where Laurel and Hardy stayed when they performed in Newcastle

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