Foundation models, such as OpenAI’s GPT-4 and Google’s LaMDA, underpin many recent AI services. These models — which include generative artificial intelligence and large language models- make services like OpenAI’s chatGPT and Google’s Bard possible.

The UK Competition and Markets Authority (CMA) is carrying out an initial review of AI foundation models, focusing on potential competition and consumer protection considerations.

There are many possible intervention points where the introduction of new measures could reduce consumer harm. In this response from Projects by IF to the CMA we argue that the most effective measures will be to require model providers to deliver trustworthy foundation models, including supporting documentation and resources, that are designed to help product teams build better services.

IF’s Responsible Technology by Design framework

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